Who this suits
Marketers moving from executing campaigns to owning the channel mix and budget.
What this specialisation builds
These are the capabilities the field is built on, and what employers hiring into these roles expect you to bring:
- Channel strategy across paid, organic and lifecycle
- Campaign measurement and attribution
- Budget allocation and ROI defence
- Content and brand in digital contexts
- Marketing automation
How the MBA is structured
You take the common MBA core first, then specialisation electives in the later semesters - so you are not locked into this stream from day one.
Semester 1
- Managerial Economics
- Statistics for Management
- Professional Communication
- Accounting for Managers
- Marketing Management
Semester 2
- Legal Aspects of Business
- Business Research Methods
- Financial Management
- Human Resource Management
- Conflict Resolution and Management
Semester 3
- Strategic Management
- Minor Project
- Professional Ethics
- Four specialisation electives
Semester 4
- Major Project
- Management in Action: Social, Economic and Ethical Issues
- Digital Marketing
- Two specialisation electives
On the elective list. The university publishes the core curriculum above but does not publish the individual elective titles for this specialisation. Rather than guess at them, we would rather you got the current list from someone who has it - ask a counsellor and they will send it through.
Roles this prepares you for
- Digital Marketing Manager
- Performance Marketing Lead
- Growth Manager
- Brand Manager
Eligibility
Graduation in any discipline with a minimum of 40% marks. Applicants below 40% must clear an admission test. Proficiency in English is required.
Other MBA specialisations
MBA in Digital Marketing Management: common questions
Is an Amity online degree valid for government jobs?
Yes. UGC-entitled online degrees are treated as equivalent to on-campus degrees for employment, including government recruitment, and for further study. Confirm the university's current entitlement status before you enrol.
How are examinations conducted?
Examinations are held online with remote proctoring, so you can sit them from home. Schedules are published in advance each semester.
When do admissions open?
Admissions run in two cycles each year - a January cycle and a July cycle. Speak to a counsellor for the current intake's closing date.
Can I study while working full time?
Yes. Lectures are recorded and available on demand, live sessions run outside standard working hours, and examinations are taken online.
Apply for the MBA in Digital Marketing Management
Get the syllabus and next intake date. Call +91 90358 25931 or leave your details.
